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Marketing and unsubscription forms

I came across two emails that were sent to my predecessor and decided to not receive those any longer. Actual reason is avoiding duplication. One is from OVUM, the other from UKTI.

Link from OVUM email takes one to the page that definitely needs attention:

 

UKTI on the other hand falls into category with other organisations that still live in the past when it comes to business processes. With reasonably configured CRM I see no particularly good reason to ask for 14 days! But wait, there’s an added bonus - Close Window button can be clicked eternally with no clear result.

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@johnlewisretail has got its ecommerce site right - it’s fast, has relevant level of detail and is simple enough to navigate. On the desktop that is.

On mobile (using iPhone 4S and iOS 6.latest) the very same experience is good until product search listing is displayed. Then the product becomes unusable. Tried with both Safari and Chrome, but the result is same. And it gets worse when rotating the screen. Product managers, get it right, will you?

@johnlewisretail has got its ecommerce site right - it’s fast, has relevant level of detail and is simple enough to navigate. On the desktop that is.

On mobile (using iPhone 4S and iOS 6.latest) the very same experience is good until product search listing is displayed. Then the product becomes unusable. Tried with both Safari and Chrome, but the result is same. And it gets worse when rotating the screen. Product managers, get it right, will you?

Tags: ecommerce
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I do like and consume @BrightTALK content. Usually they get their marketing right, however this time it feels as #CRM has failed. Not a major mishap, and massmail test run would help to avoid this next time.

I do like and consume @BrightTALK content. Usually they get their marketing right, however this time it feels as #CRM has failed. Not a major mishap, and massmail test run would help to avoid this next time.

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As you can see, I am unsubscribing from a number of mailing lists today. This one from #sophos is rather pleasing.

As you can see, I am unsubscribing from a number of mailing lists today. This one from #sophos is rather pleasing.

Tags: marketing
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Another fail, this time the stones fly to web designers. One grey stripe would have been enough, but to cover the whole page…

Another fail, this time the stones fly to web designers. One grey stripe would have been enough, but to cover the whole page…

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How can an unsubscription be a success!? This is not even a word!

How can an unsubscription be a success!? This is not even a word!

Tags: marketing fail
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trainer-mico asked: To make your windows phone find you easier you May want to check your settings. Such as location settings and find my phone settings

Done all that as soon as I received the phone a week ago. Follows my discussion with O2 in twitter.

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Windows Phone 8: location

Microsoft is apparently trailing Apple and has included option to find your phone gone walking, lock its screen, send message or ring it for you.

I have been playing with Nokia Lumia 820 for a week now and decided to give it a go… only to find that after leaving Central London more than four hours ago, my phone was still there. According to www.windowsphone.com at least.

Definitely not to my surprise I was unable to do much with my phone. I know the coverage is a bit rubbish in Gravesend riverside, but still - the phone is on Vodafone HSDPA and three bars are showing. What the site was showing was this instead:

And again, when refreshing image, the site could not locate the phone.

By this message I’d lost my patience and decided to return to the topic at a later date… Oh, dear! Fail, you say? I second that.

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Weekly reading list - social, cloud and brains

Alongside meetings and events I have come across a number of interesting articles.

Here’s the list:

Mobile is The New Face of engagement - an executive summary by Forrester research (http://docs.media.bitpipe.com/io_10x/io_105129/item_542878/Mobile_Is_The_New_Face_Of.pdf)

Why Amazon and Salesforce are pulling away from the cloud pack - good article and follow-up discussion on #cloud, #saas, #paas and disruptive technologies (http://gigaom.com/cloud/why-amazon-and-salesforce-are-pulling-away-from-the-cloud-pack/)

Three Ways to Think Deeply at Work - how to use short disruptive tasks to focus on larger problems and working in four hour blocks uninterrupted to achieve result. (http://blogs.hbr.org/cs/2012/09/three_ways_to_think_deeply_at_work.html)

5 Ways To Transform Meetings With Tablets - some disruptive ideas for the enterprise. However I still favour one screen and NO laptops nor tablets in an engaging meeting. Big screen - yes, digital whiteboard - even better! That’s at least what we use for internal development meetings. (http://www.businesscomputingworld.co.uk/5-ways-to-transform-meetings-with-tablets/)

EC sets out strategy for EU cloud data and standards - more centralised thinking coming form the #EC. Good if this is to set out ONE framework and member states need to abolish their own #cloud legislation. However there’s one massive flaw here (as well as in #EU in general) - none of the member states are usually forced to follow this framework and larger players don’t want to let go of their own. Good initiative anyway. (http://www.computerweekly.com/news/2240164009/EC-sets-out-strategy-for-EU-cloud-data-and-standards)

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Munira Mirza, while writing of freedom of speech, seems not to grasp there’s no difference between traditional and #social #media today. Taking offence and trying to please all interest groups has led the UK society into what we are now. While I do agree there’s no need to over-react to tasteless tweets and posts on people’s #facebook pages I can’t tolerate pure evil and hatred. What one should remember though is that well constructed (to ensure maximum exposure) targeted message of hatred spreads like wildfire. And is anyone interested in author’s later comments or apologies for being rude? Of course not. Due to the nature of social networks likes and re-tweets will be out there for as long as their respective owners want to.

What are relevant departments supposed to do then? React or not? Damned if you and damned if you don’t. I believe having guidelines and ability to publicly shame moronic remarks not sparing under 18’s who “cannot be named for legal reasons” would be way more effective than jail. Cleaning streets from litter. What is the noise in social media? Litter.

So, dear deputy mayor, please consider your message before posting as many might take offence and have mixed feelings about your conduct.

(Source: standard.co.uk)